Pilot Jacket @ Missguided Top @Primark Skirt @H&M Belt @ASOS Velvet...
Pilot Jacket @ Missguided
Velvet Boots @Public Desire
It's been a long while. Most of you probably are clicking for the first time, since I know my core audience has probably moved on; but hey I am still here, lurking in the shadows. I'm still pretty much active on Instagram and Twitter but I fell out of love with blogging and writing when I knew very few were actually reading! Today I just wanted a whinge. Mostly about blogging. Ironic no?
My love/hate relationship with blogging and bloggers - is that people have bought their way to the top. Ugh, I mean seriously? So many had been around for several months and have accumulated large followings overnight. Yes they are bought followings, but brands have seen to have a blindspot to this, and these bloggers have now collaborated and made careers with none of the effort, and if you are given air time with major brands you will eventually will get a 'real' following and also better photography as you are now being paid for it all. It is a cycle.
A blogger gets her 30k follow on IG, all using bots. They then get noticed by several brands. The brands already have huge followings. This blogger then collaborates with said brands, they then start gaining a actual audience. This is why there are very few authentic mid range bloggers. Yes you have the untouchables at the top that established themselves a long time ago, and they tend to be unique and themselves and have worked hard to be there. However these mid range bloggers I see you, all dress the same, all have the same Kardashian-esque vibe. God, I could actually list, name and shame; but I ain't that petty.
This new type of blogging, it is not unique, it is not authentic. It is easy to say it is the style of the time, but no the whole point of style blogging is to put yourself together. Not copy what everyone else is doing. This is not to be confused with following trends. Yes you can still wear the season trend of velvet, lace, thigh high boots; but you can still put yourself together in an authentic way. I feel like I'm scrolling through a game of spot the Kylie or the Kim.
Authenticity is a key factor in blogging. Now I don't care about staged photography or you wore that specific outfit on that day to be photographed in or even ads; as long as you tell people that (about the ads that is). As long as the style is yours and ultimately the audience you are sharing with is real too, and not some £5.99 deal you bought of Instagress!
I am someone who has dipped in and out of blogging for three years, maybe four. I lost count, and I never once have seen it as a career option, just a hobby. It is a time consuming hobby and sometimes yes you want recognition, or even to be noticed by the brands that you plug. I am not bitter about it just annoyed that we could have all taken the easy option. Right? I could have used that extra pay check whilst at uni and those extra clothes to wear out, but no I was true to me and continued to slog away like an idiot for this infuriating hobby. Cos that is what it feels like. I mean new girl steps up tomorrow and she offers nothing but robots but hey you will want her to help you with that campaign now?? It's frustrating. I sometimes I feel like I am not just frustrated for me, but all the amazing girls that I follow who are inevitably in the same boat.
Blogging genuinely has been ruined for style bloggers, and any genuine girls and boys who have a unique point of view have fell through the cracks. I feel like telling you all to use bots. Level the playing field and then see who will stand out. Honestly, if you can't beat them, join them? I however will not be. Like I said I don't see it as a career choice for me. I am currently stressing about finding graduate employment; and yes I have considered doing blogging full time just because I have nothing else right now; but whenever I see these plastic bloggers all over everywhere. I just think no. It is not for me. I would never be happy if I knew I cheated my way to be noticed. The folks that work hard. Hopefully you will get recognition. Hopefully there will be more diversity, and I am not just talking about diversity in style tribes. Hopefully..... but let's be real this fashion we are talking about. When has anything been just in fashion?
Anyways till next time? XO